Discover insights at the speed of business!

Whether it be consumers, audiences, customers or staff, we use the power of technology and an understanding of human motivations to uncover powerful insights so that you can GROW

The world is changing and moving fast, that’s why everything we do is about delivering rapid, actionable insights.

Nudge Insights Africa

Our roots are African…

The African continent is diverse, unique, growing and constantly changing.

Africa is not a country, it is a vibrant tapestry made up of many cultures, languages, colours and complexities.

We are proudly African and skilled at helping our clients make sense of the diverse needs, motivations and aspirations of the people of our continent.

Since our inception in 2012, nudge has pioneered online market research in Africa.

We are plugged in…

Three trends are shaping African communities across the continent: 

  • Constant innovation in technology – accelerating change;
  • Hyper-competition – giving consumers the power of choice;  and
  • Empowered consumers – searching, engaging, trading and sharing their opinions online! 

We are plugged into these changes and have a deep understanding of African people, culture and psychology. As nudge, we are best-placed to understand and translate your needs into action. Our processes and strategies have always been completely technology driven, making us genetically digital. 

Nudge Insights Africa

And we are…

AGILE

We uncover insights quickly, we are flexible and adapt to the needs of our clients!

AFRICAN

Our home is Africa, we are African! We live it, understand it and have a passion for it!

DRIVEN

We are curious about possibilities, ambitious and unafraid to pioneer new territories!

GENETICALLY DIGITAL

We use technology to unlock insights to better understand human motivation!

We partner with many brands across Africa …

“I wish I could work with nudge on everything I do. What a great team!”
"When it comes to the work that nudge has produced they have been our lifeline, they have been on point, on time and agile when dealing with our thousands of requests."
“This is great insight, thank you guys! It gives us some differentiating roles for our brands by market!”
“I always enjoy working with you guys! Thanks for always finding solutions for me.”
"Very useful summary and great to see the improvements in Botswana!"
"Really appreciate your flexibility, accommodation and patience. And the 'Value Add' in a bid to relationship build. But more than anything your sound research methodologies, robust and thorough data checks and testing and your overall business partnering abilities and ways of working are truly the things that stand out.”
"Results were very clear and actionable, and very well presented all round."
"Insights align with actions already being taken. Aligns with overall plans. Appreciate the MAGIC! Thank you so much- really appreciate it."
"Thank you for everything over the past 2 years, I have been blown away multiple times by the standard of your work as well as your client service – I honestly couldn’t think of a better team!"
"The nudge team has been incredible, it's awesome to have such good data!"
"One of the best pieces of work I have ever seen."
"Thank you! Appreciate the report, findings and speed!"
"I would definitely recommend using nudge for all quantitative and qualitative research, with their quick turn-around time and cost effective solutions. The research team is highly qualified and always willing to assist.  Choose nudge for all your consumer research needs."
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… to deliver on their unique insights needs …

Brand

Innovation

Communication and Advertising

Pricing and Portfolio Optimisation

Monitoring and Evaluation

Customer Experience

Profiling, Attitude and Behaviour

Contextual Landscape

Segmentation

… to deliver on their unique insights needs …

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Brand

Is your brand future-fit? How is your brand performing competitively? What barriers stifle growth? What macro trends are influencing the category and how can you capitalise on these? What levers can you pull to grow brand equity? …etc.
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Innovation

Do you have a new business, service or product idea you need to test? Are you thinking of changing a brand’s packaging, logo, claim or pay-off line? How will these perform in market? How do they stack up against competitor offerings and norms?…etc.
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Communication and Advertising

Are your communications, sponsorships or influencers delivering a good ROI? Is your messaging being understood and on target? Are your communications relevant, memorable and distinctive? How salient are you relative to competitors?...etc.
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Pricing and Portfolio Optimisation

Are you launching a new product or service and need to optimise your pricing strategy? How will pricing changes impact demand, revenue and volumes? How can you optimise your portfolio to maximise revenue and minimise cannibalisation? …etc.
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Monitoring and Evaluation

Are you wanting to develop robust indicators to monitor the real-world impact an intervention is having over time? How should you adjust your media mix or intervention plan to directly shift attitudes, behaviours, knowledge or perceptions? …etc.
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Customer Experience

Are you prioritising optimal performance at every touchpoint with your customers? Do you want insights on how your organisation is perceived and where your weaknesses lie so that you can take steps to build a loyal customer base? …etc.
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Profiling, Attitude and Behaviour

Need to get an in-depth understanding of your target market? Who are they? What are their attitudes, values, beliefs and aspirations? What motivates and drives their category decision making? How can you influence their behaviour? …etc.
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Contextual Landscape

Do you need to understand the contextual landscape (Who? What? Where? When? and Why?) of the categories in which your business operates? Do you need insights to inform your messaging, channel, service and portfolio strategies? …etc.
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Segmentation

How can you customise your marketing, product, channel and servicing strategies to maximise revenue from distinct groups of people? How are these groups of people similar and different in terms of lifestyle, needs and behaviours? …etc.
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… powered by our toolbox of online methodologies …

Insight Communities
and Panels

Sample on Demand or River Sampling

Mobile Ethnography

Adhoc and Custom Research

Tracking Research

Qualitative Online Discussions

… powered by our toolbox of online methodologies …

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Insight Communities and Panels

We build branded or unbranded online insight communities and panels for our clients to help them have meaningful conversations with their consumers / customers. Our flexible offering empowers clients to do their own research or draw on our expertise.
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Sample on Demand or River Sampling

We can recruit fresh, non-panel sample directly into a survey / discussion using the largest dataset in the world – social media. Information on profiles and behaviour, coupled with a multi-step screening process, ensures a quality sample.
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Mobile Ethnography

Mobile ethnography enables in-the-moment research to deliver insights. It is a high impact solution with a small sample of highly engaged participants who respond to missions, share videos, diaries, photos etc. over a few days or week.
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Adhoc and Custom Research

We are flexible in our approach. We have a strong team of experienced insights and analytical professionals who will leverage thought leadership to deliver a customised approach which best fits your insights needs.
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Tracking Research

We conduct a large portfolio of tracking research across Africa including, but not limited to, media, brand, pricing and customer experience trackers.
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Qualitative Online Discussions

We can recruit 20-50 participants into a dynamic online qualitative discussion which takes place over 1-4 days depending on the insights needs. You can observe from the comfort of your home and get real-time insights.
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Nudge Insights Africa

Our team…

  • Teamwork is central as to how we function internally, as well as with our clients!
  • The nudge team is more than just a collection of talented specialists! We’re made up of passionate individuals, knowledgeable generalists, innovators and trend-setters … and together we are a TEAM!

Contact

The office

Address: IQBusiness Park, No 3 3rd Avenue, Rivonia, Gauteng, 2191.

Phone: (011) 706-9661

Email: info@nudge.co.za

IQbusiness South Africa acquires nudge and Genex, now rebranded as IQbusiness Insights

Leading market research agencies Genex Insights (Pty) Ltd and Nudge Now (Pty)Ltd have merged to form IQbusiness Insights (Pty) Ltd, a wholly owned subsidiary of the IQbusiness group.

The merger sees over 100 of South Africa’s most talented researchers join a single entity that is distinguished by its level 1 BBBEE and local ownership credentials.

IQbusiness is the largest independent management and technology consulting firm in Africa.
As one of 4000 certified B Corporations globally, we have been recognised as a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit with purpose.

IQbusiness already offers the best of South African expertise, analysis and action in solving problems for hundreds of businesses locally and internationally. IQbusiness Insights joins the Consulting and Contracting divisions of IQbusiness to be Africa’s most trusted strategic insights partner of choice.

Read more about us here